Concept project
Kustība Physio: concept
The brief
A physiotherapy practice in a Vidzeme town, with a site from a decade ago: long pages, a phone number buried in the footer, nothing readable on a phone. Patients want to know what is treated, who treats it, what it costs and how to book.
What we had to work with
- Existing pages and addresses must keep working.
- Medical wording stays exactly as the practice wrote it.
- Mostly older visitors, so larger type and clear contrast.
- Latvian first, English for expats and visitors.
Structure
- Home
- Treatments
- Practitioners
- Prices
- Booking
- Before your visit
- Contact
- English
- Old addresses
Design decisions
The phone number and a “Book” button are in the top bar on every page.
The most common visit starts with a call.
Treatments are grouped by problem, not by method.
Patients search for “back pain”, not for a technique.
Old addresses redirect to the new pages.
Nobody following an old link reaches a dead end.
Built static. Checked on a phone. Accessible to WCAG AA.